Introduction

This Privacy Policy explains how Claudia Magni, a wedding planner based in Pisa, Italy, collects, uses and protects the personal data you share through her websites (claudiamagni.it and tuscanweddingplanner.com) and through her wedding planning services.

Data controller: Claudia Magni, Via Venezia 58, Ponsacco (PI), Italy · VAT no. 02464470505 · info@claudiamagni.it

We take your privacy seriously. This policy follows the EU General Data Protection Regulation (GDPR) and the Italian Personal Data Protection Code (D.Lgs. 196/2003 as amended by D.Lgs. 101/2018).

Data Controller

The Data Controller is Claudia Magni. You can reach her at info@claudiamagni.it for any question about how your data is processed.

Data We Collect

When you contact us or book a free call, we collect:

Identification data (name, surname)
Contact data (email, phone number, WhatsApp)
Wedding details you voluntarily share (preferred date, estimated guest count, desired location, style preferences, budget range)
Any message or file you send us through the contact form or by email

We also collect anonymous technical data: IP address (hashed), pages visited, referrer, device type. This data is processed by our first-party analytics and cannot identify you personally.

Technical cookies keep the websites working. Analytics and advertising-measurement tools (Google Analytics, Meta Pixel, the OpenAI pixel) run only if you accept them in the cookie banner. See our Cookie Policy for details.

Purpose of Processing

We process your data only to:

Reply to your inquiries and requests
Prepare quotes and wedding proposals
Coordinate your wedding with selected vendors
Send you service-related communications (updates, confirmations, documents)
Send marketing emails only if you explicitly opt in
Measure website traffic and advertising campaigns, only with your consent
Comply with legal and tax obligations

Legal Basis

We process your personal data on one of the following legal bases under GDPR Article 6:

Consent (art. 6(1)(a)), for marketing communications, optional data you freely share, and analytics and advertising cookies
Contract (art. 6(1)(b)), to reply to your request and execute our wedding planning agreement
Legal obligation (art. 6(1)(c)), for invoicing and tax records
Legitimate interest (art. 6(1)(f)), to improve our service and prevent fraud

Data Retention

We keep your data only for as long as necessary:

Leads not converted: up to 24 months from your last contact, then deleted
Signed contracts and invoices: 10 years, as required by Italian tax law
Marketing contacts: until you unsubscribe or request removal
Analytics data: anonymous, no personal identifier retained

Data Sharing

Your personal data is never sold. We share it only when strictly necessary:

Selected vendors (photographers, caterers, florists, venues, celebrants), only after your consent and only with the data needed for your wedding
Hosting provider, our website is hosted on servers located within the European Union
Transactional email service, to deliver confirmations and documents
Legal or tax advisors, bound by professional confidentiality
Public authorities, only when required by law

International Transfers

Your data is stored within the European Union. If we ever need to transfer data outside the EU (for example to a vendor in another country), we will do so only towards countries with an adequacy decision by the European Commission or under Standard Contractual Clauses (SCC) approved by the Commission.

Your Rights

Under GDPR, you have the right to:

Access your personal data and receive a copy
Rectify data that is inaccurate or incomplete
Erase your data (right to be forgotten)
Restrict or object to processing
Data portability, receive your data in a structured, machine-readable format
Withdraw consent at any time, without affecting prior processing
Lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali, garanteprivacy.it)

Cookies

Both websites use technical cookies that are strictly necessary for their operation. Third-party tools are activated only after your consent in the cookie banner: Google Analytics 4 / Tag Manager for traffic statistics, and the Meta Pixel and the OpenAI pixel to measure advertising campaigns. Fonts are served by Google Fonts. You can change your choice at any time. For full details, read our Cookie Policy.

Contact

To exercise any of your rights or for any question about this policy, write to info@claudiamagni.it. We respond within 30 days as required by GDPR.

This policy is provided for transparency. For legal advice on your specific situation, consult a qualified professional.